AT&T Internet & TV

When choosing an Internet and TV provider, most people don’t think: AT&T. We set out to change that. Using geo-fenced Facebook ads, we targeted people living in buildings pre-wired with AT&T. These quirky animations highlighted binge-worthy speeds and streaming content while achieving a video view rate 4.5 times higher than our previous campaign.  

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We all know trying to binge-watch with a slow Internet connection is frustrating. We addressed this by simply redesigning the Netflix and Hulu logos and spelling out everyone’s biggest frustration. The clients didn’t want any legal issues from the streaming giants. Because of that, this concept never got produced.

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