KNOWN | SENIOR COPYWRITER | APRIL 2021 – FEBRUARY 2023
Supported the launch of Stackwell, a black-owned investing app aimed at closing the racial wealth gap. Gave a new voice to Book Tower, a historic Detroit landmark. Introduced UMusic Hotels to Madrid. Pitched Wayfair, Peppa Pig and Beyond Meat. Other clients include: CapitalOne, Citi, Memorial Sloan Kettering, YouTube Shopping
directv + AT&T | Senior Copywriter | FEbruary 2012 – July 2020
Worked on many parts of business including commercial, residential, sales training, consumer electronics, dealer promotions and telco. Strong conceptual thinking and execution on print, digital and radio projects. Helped create work that won our department the In-House Agency of The Year award in 2017. Managed Junior talent and developed them into full-time copywriters who became lead writers on sales training projects.
The Integer Group | Copywriter | June 2011 - Feb 2012
Sole writer for NY office. Worked with designer, account and creative director to win new business and elevate work. Specialized in shopper marketing for clients including Kahlua, Maxwell House and Tassimo. Helped out on client presentations and event planning and promotions.
Freelance Copywriter | June 2010 - June 2011
At Digitas, worked on direct mail and digital projects as well as various sports packages for Comcast. At Cult360, wrote headlines and radio spots for Brugal Rum and Sirius XM. Was also involved in client presentations.
MRM Worldwide | July 2007 - Jan 2009 | Jr. Copywriter
Focused on direct mail and digital for both Army and Verizon. Worked as a junior copywriter to create compelling copy and innovative ideas for Army website. Collaborated with art directors and creative directors to push the envelope on all assignments.
Wunderman | May 2007 - July 2007| Freelance, Jr. Copywriter
Worked with art directors and creative directors to create and pitch concepts for HP, Microsoft, LexisNexis.
EDUCATION
School of Visual Arts / New York / Sept 2003 - May 2007 / BFA, Advertising