UMUSIC HOTELS
This is not the Hard Rock. UMusic Hotels are for music lovers who venture off the beaten path beyond the greatest hits. This is where culture is alive and immersing yourself is as easy as checking in. To prepare for the grand opening in Madrid Spain, we captured the spirit of this boutique Hotel with a website that echos the mission of the inspired traveler–discover the B side.
linkedin Content
Most hotels highlight their rooms, food and luxuries. So, when I was tasked with creating content for UMusic Hotel’s Linkedin page, I wanted to show how the brand is redefining the hospitality space. Throughout the calendar year I highlighted everything from the local art featured in the hotel, to celebrating the employees with their own campaign, to announcing important partnerships and providing thought leadership to an audience of shareholders, hospitality professionals and colleagues.
local artwork
To champion its local heritage, UMusic Hotel Madrid adorned its walls with one-of-a-kind artworks created by Spanish artists. We highilghted each of the six artists with posts that told a little bit of their story and featured some of their masterpieces.
